Privacy Center

Passa Hotel Bangkok Privacy Statement

The Passa Hotel Bangkok values you as our guest and recognizes that privacy is important to you. We want you to be familiar with how we collect, use, and disclose your Personal and Other Data (collectively, “Data”).

DATA COVERED BY THIS PRIVACY STATEMENT

This Privacy Statement describes the privacy practices of the Passa Hotel Bangkok for Data that we collect:

through websites operated by us from which you can access this Privacy Statement, and other websites owned or controlled by the Passa Hotel Bangkok (collectively, our Websites);
through the software applications (including automated tools and chat functionalities) made available by us for use on or through computers and mobile devices (collectively, our Apps);
through our social media pages that we control from which you can access this Privacy Statement (collectively, our Social Media Pages);
through email messages that we send you that link to this Privacy Statement and through your communications with us online or in person;
from third parties such as Authorized Licensees, Owners, and Franchisees, and from Other Sources, such as public databases, marketing partners, and other third parties; and
Collectively, we refer to our Websites, our Apps, and our Social Media Pages, as the “Online Services” and, together with the Property Visits and Offline Interactions, the “Services”.

THE DATA WE COLLECT

At touchpoints throughout your guest journey, we collect Personal Data in accordance with the law, and to provide you with exemplary services. Personal Data is information that may identify you as an individual or relate to you as an identifiable individual. We collect and process the following types of Personal Data about you:

General Identifying Information

Including full name, postal address, e-mail address, telephone number, social media account ID, profile photo and other data made publicly available, or data made available by linking your social media and loyalty accounts, or other similar identifiers.

Demographic Information and Important Dates

Including gender, language preferences, nationality, birthdays, anniversaries, or special occasions.

Government-Issued Identification

Including passport, visa, or other government-issued identification (and the Personal Data contained therein).

Financial Information

Including credit, debit, or other payment data.

Loyalty Program Information

Including membership or loyalty program data, co-branded payment cards information, and travel partner program affiliations.

Travel Information

Including prior guest stays or interactions (including interactions via our chat functionalities), goods and services purchased, special service and amenity requests, travel itinerary, tour group information, activity data, or employer details (for business-related bookings).

Claims Information

Including insurance information, emergency contacts, complaints, or employment details (for worker’s compensation claims).

In more limited circumstances, we may also collect:

Data about family members and companions (including names, and ages of children);
Biometric data; and
Images, videos, and audio data via: (a) recordings of your voice (such as when we record customer service calls for quality assurance); (b) security cameras located in public areas, such as hallways and lobbies, in our properties; and (c) body-worn cameras carried by our loss prevention officers and other security personnel.

We may also collect information about your “Stay Preferences” that we use to make your current and future stays and experience with us more enjoyable, including information about your interests and other relevant information that we learn about you during your stay. This may also include any likes and dislikes about our services so that we can improve our services, and specific dietary, health restrictions or personal needs to provide for your wellbeing. We may also collect your “Personal Preferences”, which may include details of your special anniversaries (such as your birthday or wedding anniversary), what type of activities you prefer to take part in when staying with us, your hobbies and your preferences exhibited through your use of Online Services. Personal Preferences may also include details about who you usually travel with, their relationship to you, and your marital status.

If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and you permit us to use the data in accordance with this Privacy Statement.

THE ONLINE AND MOBILE DATA WE COLLECT

We may also collect “Other Data” that does not directly identify you. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data.

Other Data includes:

System Data: When you use both desktop and mobile devices to access the Online Services, we collect certain data through your browser or automatically through your device, such as your computer type, screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services you are using.
IP Address: We also collect your IP address, a number that is automatically assigned to the device that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Online Services. We also may derive your approximate location from your IP address.
Precise Location-Based Services: With your consent, we may collect the precise geolocation of your device by using satellite, cell phone tower, Wi-Fi signals, or other technologies. We will collect this data if you opt-in through the App or other program (either during your initial login or later) to improve special offers and to enable location-driven capabilities on your device. If you have opted-in to share your location, the App or other program will continue to collect location data based on how you choose to share the data.
Precise Location Choices: You can specify via your device operating system (such as through the “Settings” icon) to always share location data, only when the App is in use, or never. If you choose only when the App is in use, we will have access to the data until you log off or close the application or until you use your phone or other devices settings to disable location capabilities for the App or another program.

Cookies and Similar Technologies on our Websites:

When you visit our Websites from either a desktop or mobile device, we may collect and use cookies or other identifiers to serve you with personal advertisements for Passa Hotel Bangkok and third-party products, via email, on our Websites, or on other websites on the Internet; to measure how you interact with our Websites; and to maintain your preferences. We do this primarily through cookies, which are pieces of data stored directly on the computer or mobile device that you are using. We do not currently respond to browser do-not-track signals. Passa Hotel Bangkok recognizes the Global Privacy Control.

You can learn more about cookies at: https://www.allaboutcookies.org/manage-cookies/index.html.

In general, we use four different types of cookies:

Strictly Necessary Cookies: These cookies are necessary to enable the basic features of our Websites and Apps, such as providing a secure log-in or booking a stay.
Functional Cookies: These cookies allow our Websites and Apps to remember your site preferences and choices you make on the site. We also use functional cookies to facilitate navigation, to display content more effectively, and/ or to personalize your experience.
Advertising Cookies: Advertising cookies allow us to select which advertisements or offers are most likely to appeal to you. We also use them to track responses to online advertisements and marketing, and we may use them to better understand your interests so we can present you with relevant messages and offers. These cookies may also allow you to share certain pages with social networks.
Analytics Cookies: Analytics cookies help us improve our Websites and Apps by collecting and reporting information on how you use it.

There are several ways to opt-out of cookies, if however, you do not accept any cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognize your computer, and you will need to log in every time you visit. You will not receive advertising or other offers from us that are relevant to your interests. Passa Hotel Bangkok recognizes the Global Privacy Control.

With your consent if required by the operating system and/or applicable law, we may also collect mobile device advertising identifiers to enhance and personalize your experience and deliver relevant products, content, or ads to show you on our Websites, Apps, or through external advertising.

Aggregated and Segmented Data

We may aggregate data that we collect, and this aggregated data will not personally identify you or any other user. We may also use both Personal Data and Other Data to divide customers into segments, or groups, to provide more relevant advertising, including third-party advertising.

HOW AND WHERE WE COLLECT YOUR DATA

This Privacy Statement describes the privacy practices of Passa Hotel Bangkok for Personal and Other Data that we collect through the following:

We collect Personal Data and Other Data from other companies within Passa Hotel Bangkok for the purposes described in this Privacy Statement, such as providing and personalizing the Services, communicating with you, facilitating the loyalty programs and to accomplish our business purposes.

Owners, Franchisees & Joint Ventures. We collect Personal Data and Other Data from Owners of Passa Hotel Bangkok properties that we manage, from Franchisees of Passa Hotel Bangkok properties that are independently owned and operated under a franchise agreement with us, and from Joint Venture Partners. Owners and Franchisees are independent from Passa Hotel Bangkok. Franchisees include their third-party operators and management companies.
Promotional Activity. We collect Personal Data and Other Data from third parties who may provide promotions to you, such as sweepstakes, contests, or other offers.
Other Sources & Service Providers. We collect Personal Data and Other Data from various third parties, such as public databases, joint marketing partners, financial service providers, online travel agencies and providers.
Online Services. We collect Personal or Other Data when you interact with our Online Services, by performing such actions as, but not limited to, browsing, making a reservation, purchasing goods and services from our Websites or Apps, communicating with us (including via our automated chat functionalities or AI-powered technologies) or otherwise connecting with us or posting to social media pages, or signing up for a newsletter or participating in a survey, contest, or promotional offer.
Customer Care Centers. We collect Personal Data when you make a reservation over the phone, communicate with us by email, fax, or via online chat services or contact customer service. These communications may be recorded for purposes of quality assurance and training.
Internet-Connected Devices. We collect Personal and Other Data from internet-connected devices available in our properties. Examples include when you connect a device to the hotel’s internet, or when a smart home assistant may be available for your use to tailor your accommodations and experience.